ChatGPT
ChatGPT is an AI assistant for writing, learning, research, problem solving, and creative tasks. Learn practical skills with AI Academy and discover useful workflows in our AI Library.
EXPLORE AI LIBRARYDurable AI is a website builder for quickly creating business sites and operational tools. Learn practical skills with AI Academy and discover useful workflows in our AI Library.
Explore all lessons in this catalogue and start learning at your own pace.
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1. What Is Durable AI? ❌
Discover Durable AI with AI Academy 1U and understand how it helps businesses create websites, manage customers, handle bookings, support marketing, and bring essential online business functions into one platform.
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2. Create and Set Up Your Durable Account ❌
Set up your Durable account with AI Academy 1U by creating your business profile, entering essential company information, and preparing the environment needed to use Durable throughout the course.
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3. Explore the Durable Dashboard ❌
Explore the Durable dashboard with AI Academy 1U and learn where to manage your website, CRM, bookings, marketing, SEO and GEO features, and other AI-powered business tools.
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4. Understand the Durable Business Workflow ❌
Understand the Durable business workflow with AI Academy 1U by learning how Website, Lead, CRM, Booking, Payment, Review, and Marketing connect into one practical customer journey and business operating system.
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5. Understand Durable AI Website Builder ❌
Understand Durable AI Website Builder with AI Academy 1U and learn how business information is transformed into website structure, copy, and images while recognizing where human review is still required.
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6. Generate Your First AI Website ❌
Generate your first Durable AI website with AI Academy 1U by providing core business details and reviewing the initial page structure, content, imagery, and customer-facing message produced by AI.
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7. Give Better Business Information to AI ❌
Improve Durable AI output with AI Academy 1U by describing your industry, services, target customers, and competitive advantages more clearly so the generated website reflects the real business more accurately.
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8. Regenerate and Improve AI Website Sections ❌
Regenerate and improve Durable website sections with AI Academy 1U by reviewing weak content, generating alternatives, comparing results, and selecting the version that best supports the business goal.
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9. Build a Complete Service Business Website ❌
Build a complete service-business website with AI Academy 1U by combining business information, page structure, messaging, calls to action, imagery, and customer flow into a polished Durable website.
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10. Understand the Durable Website Editor ❌
Understand the Durable Website Editor with AI Academy 1U by learning how to select, modify, and rearrange visual website elements using the platform’s editing tools.
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11. Edit Text, Headings and Calls to Action ❌
Edit website text, headings, and calls to action with AI Academy 1U to transform generic AI-generated content into clearer, more relevant messaging for a real business.
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12. Change Images, Colors and Fonts ❌
Change images, colors, and fonts with AI Academy 1U to align the Durable website with a consistent brand identity and improve visual professionalism across all pages.
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13. Add, Remove and Rearrange Sections ❌
Add, remove, and rearrange Durable website sections with AI Academy 1U based on business priorities and customer decision-making needs.
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14. Optimize Your Website for Mobile ❌
Optimize Durable websites for mobile with AI Academy 1U by reviewing different screen sizes and improving readability, spacing, structure, and customer interaction on phones.
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15. Understand Durable Brand Builder ❌
Understand Durable Brand Builder with AI Academy 1U and learn how logos, colors, typography, and images work together to create a recognizable and consistent business identity.
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16. Create a Business Logo with AI ❌
Create a business logo with AI Academy 1U by generating multiple concepts in Durable and evaluating them for simplicity, memorability, relevance, and practical business use.
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17. Build a Consistent Brand Style ❌
Build a consistent brand style with AI Academy 1U by defining colors, fonts, and visual direction so the website, logo, and marketing materials share one coherent appearance.
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18. Generate On-Brand Images with AI ❌
Generate on-brand images with AI Academy 1U by using Durable AI Image Studio to create visuals for websites, advertising, and marketing based on clear subject, context, and style instructions.
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19. Create a Complete Visual Brand Kit ❌
Create a complete visual brand kit with AI Academy 1U by combining logo, colors, typography, and AI-generated imagery into a reusable identity system for website and marketing content.
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20. Understand AI Website Copy ❌
Understand Durable AI website copy with AI Academy 1U by learning how business information and website goals influence generated content and where manual editing is necessary.
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21. Write Strong Headlines and Value Propositions ❌
Write stronger headlines and value propositions with AI Academy 1U by turning business descriptions into clear customer-focused messages that emphasize benefits and differentiation.
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22. Write Service Descriptions with AI ❌
Write service descriptions with AI Academy 1U that clearly explain the customer problem, the service solution, and the expected benefit while avoiding vague or generic language.
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23. Create Better Calls to Action ❌
Create stronger calls to action with AI Academy 1U by matching CTA language and placement to goals such as phone calls, bookings, inquiries, or form submissions.
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24. Rewrite and Polish a Full Website ❌
Rewrite and polish an entire Durable website with AI Academy 1U by reviewing tone, services, customer benefits, and calls to action for clarity, consistency, and trust.
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25. Understand Durable CRM ❌
Understand Durable CRM with AI Academy 1U and learn how website leads and customers are organized in one system for easier tracking and follow-up.
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26. Capture Leads from Your Website ❌
Capture website leads with AI Academy 1U by using Durable forms and contact points to collect customer information and reduce missed business opportunities.
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27. Organize Leads and Customers ❌
Organize leads and customers with AI Academy 1U by separating new prospects, active conversations, and paying customers so CRM data reflects the actual sales process.
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28. Manage Follow-Ups and Customer Communication ❌
Manage customer follow-ups with AI Academy 1U by creating a structured communication workflow that tracks interaction history and clearly identifies the next action.
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29. Build a Simple Sales Pipeline ❌
Build a simple Durable sales pipeline with AI Academy 1U by organizing customers from new lead through conversation, booking, payment, and completed service stages.
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30. Understand Durable Bookings ❌
Understand Durable Bookings with AI Academy 1U and learn how customers can choose services and available times directly from the business website.
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31. Create Bookable Services ❌
Create bookable services with AI Academy 1U by defining service names, descriptions, durations, and prices so customers can understand and select the right option.
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32. Configure Availability and Scheduling ❌
Configure availability and scheduling with AI Academy 1U by defining service hours and testing the customer booking experience to reduce conflicts and unavailable time slots.
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33. Accept Payments with Bookings ❌
Accept payments with bookings through AI Academy 1U by connecting service selection, scheduling, pricing, and checkout into one complete customer transaction process.
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34. Build a Complete Booking Workflow ❌
Build a complete Durable booking workflow with AI Academy 1U from website CTA through service selection, scheduling, payment, and customer management.
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35. Understand Durable AI Blog Builder ❌
Understand Durable AI Blog Builder with AI Academy 1U and learn how blog content can support customer education and search visibility while AI accelerates the drafting process.
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36. Choose Blog Topics for Your Business ❌
Choose better blog topics with AI Academy 1U by identifying real customer questions, problems, and search needs instead of publishing random content.
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37. Generate a Blog Post with AI ❌
Generate a Durable blog post with AI Academy 1U by creating a draft and reviewing its title, structure, accuracy, and usefulness before publication.
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38. Edit AI Content for Quality and Trust ❌
Edit AI-generated content with AI Academy 1U by checking facts, removing repetition, and adding practical business insight to make articles more credible and useful.
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39. Build a Consistent Blog Content System ❌
Build a consistent Durable blog system with AI Academy 1U by organizing content pillars, topic planning, and a repeatable workflow from idea to publication.
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40. Understand SEO & GEO in Durable ❌
Understand SEO and GEO in Durable with AI Academy 1U by learning how Google search optimization differs from AI search visibility and why consistent business information matters across platforms.
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41. Connect and Optimize Google Business Profile ❌
Connect and optimize Google Business Profile with AI Academy 1U by reviewing business name, address, hours, services, and other important information for accuracy and visibility.
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42. Understand Visibility Score and AI Search Presence ❌
Understand Durable Visibility Score with AI Academy 1U and learn how to review your business presence across AI search platforms and identify opportunities for improvement.
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43. Improve Directory Listings and Business Consistency ❌
Improve directory listings with AI Academy 1U by reviewing business information across online directories and correcting inconsistencies that can reduce trust and discoverability.
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44. Optimize Website Pages for Search ❌
Optimize Durable website pages with AI Academy 1U by improving titles, descriptions, headings, URLs, image alt text, and page content for better search performance.
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45. Build a Complete SEO & GEO Workflow ❌
Build a complete Durable SEO and GEO workflow with AI Academy 1U by combining website optimization, Google Business Profile, directory presence, content, and visibility monitoring.
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46. Understand Online Reviews and Trust ❌
Understand online reviews with AI Academy 1U and learn how customer feedback influences buying decisions, trust, and search visibility.
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47. Send Review Requests ❌
Send effective review requests with AI Academy 1U by choosing the right customer, timing, and message to improve the likelihood of receiving useful feedback.
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48. Build a Repeatable Review Workflow ❌
Build a repeatable review workflow with AI Academy 1U by integrating review requests into the customer process after successful service completion.
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49. Use Reviews to Strengthen Your Website ❌
Use customer reviews with AI Academy 1U by selecting relevant testimonials and placing them where they support trust and customer decisions without overwhelming the website.
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50. Understand Durable AI Business Assistant ❌
Understand Durable AI Business Assistant with AI Academy 1U and learn how business context can be used to support marketing and everyday business tasks through targeted questions.
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51. Generate Marketing Ideas with AI ❌
Generate marketing ideas with AI Academy 1U by developing campaign concepts, offers, promotions, and content angles based on the business and its target customers.
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52. Create Social Media Content with AI ❌
Create social media content with AI Academy 1U by generating captions, post ideas, and visual direction while maintaining brand voice and business objectives.
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53. Create Email Marketing Content ❌
Create email marketing content with AI Academy 1U by developing subject lines, concise email copy, and calls to action tailored to different customer groups.
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54. Build a Small Business Marketing Campaign ❌
Build a complete small-business marketing campaign with AI Academy 1U by combining an offer, website messaging, social content, email, and conversion-focused calls to action.
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55. Understand Durable Analytics ❌
Understand Durable Analytics with AI Academy 1U by learning which website, lead, and marketing metrics matter most for small service businesses.
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56. Track Website Visitors and Lead Activity ❌
Track website visitors and lead activity with AI Academy 1U by connecting traffic behavior with actual inquiries and business opportunities.
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57. Measure Marketing Performance ❌
Measure marketing performance with AI Academy 1U by focusing on meaningful outcomes such as leads, bookings, and payments instead of relying only on views or traffic.
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58. Find Conversion Problems ❌
Find conversion problems with AI Academy 1U by identifying website and booking friction points and forming data-based hypotheses for improvement.
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59. Build a Monthly Business Review Workflow ❌
Build a monthly business review workflow with AI Academy 1U by reviewing traffic, leads, bookings, reviews, and visibility and selecting priority actions for the next month.
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60. Prepare Your Durable Website for Launch ❌
Prepare your Durable website for launch with AI Academy 1U by reviewing business information, content, imagery, links, calls to action, and mobile experience before customers visit the site.
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61. Connect a Custom Domain ❌
Connect a custom domain with AI Academy 1U and understand how a production business domain differs from a preview website inside Durable.
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62. Review SEO, Forms and Bookings Before Publishing ❌
Review SEO, forms, and bookings with AI Academy 1U by checking metadata, contact information, booking functionality, and important customer actions before publishing.
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63. Publish and Test the Live Website ❌
Publish and test your Durable website with AI Academy 1U by checking the live site on desktop and mobile and validating links, forms, bookings, and key conversion points.
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64. Maintain and Update Your Durable Business ❌
Maintain your Durable business presence with AI Academy 1U by creating a routine for updating services, hours, website content, blog posts, and business profile information.
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65. Project: Local Service Business Website ❌
Build a local service-business website with AI Academy 1U by combining business information, website structure, calls to action, contact options, and mobile review into a complete Durable project.
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66. Project: Brand and Marketing System ❌
Build a brand and marketing system with AI Academy 1U by combining logo, visual direction, AI-generated images, and consistent marketing content into one professional identity.
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67. Project: Lead-to-Booking Customer Workflow ❌
Build a complete lead-to-booking customer workflow with AI Academy 1U by connecting visitor, lead, CRM, follow-up, booking, payment, and customer management stages.
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68. Project: Blog, SEO & GEO Growth System ❌
Build a Durable growth system with AI Academy 1U by combining content planning, blog publishing, Google Business Profile, directory consistency, SEO, GEO, and visibility tracking.
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69. Project: Complete Small Business Marketing Campaign ❌
Build a complete small-business marketing campaign with AI Academy 1U by combining a promotion, landing content, social media, email, calls to action, and measurable campaign goals.
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70. Final Project: Complete Durable AI Business System ❌
Build a complete Durable AI business system with AI Academy 1U by integrating Business Setup, Brand, AI Website, Content, CRM, Booking, Payment, Blog, SEO, GEO, Reviews, Marketing, Analytics, and Launch into one practical operating platform.
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